Analytics scope at a retail bank

• Introduction to Analytics objectives
• Analytics data stack
• Analytics lifecycle
• Analytics process cycles
• Analytics algorithms stack
• Data visualisation
• Context awareness
• Analytics best practices
• About CRISP-DM methodology

Marketing challenges across the retail banking customer lifecycle

• Retail banking objectives
• Customer lifecycle
• Analytics applications across the customer lifecycle
• Levers
• Introduction to Analytics objectives and trade-offs
• Segment marketing
• Partner agencies
• About ROI models

Data related Infrastructure at a retail bank

• About the challenges of big data
• Different types of data
• Data lifecycle Logical data models
• Data cleansing
• Unstructured data processing
• Single view of the customer
• Single row per customer
• Platform components required to process data
• Requisite processes

Channel implications on data driven marketing at retail banks

• Channel purposes
• Types of channels
• Channel infrastructure
• Channel throughput
• Campaign execution challenges
• Omni-channel perspective
• Use of social media channels

Data-driven customer acquisition at retail banks

• Prospecting
• Onboarding
• Analytics capabilities for prospect analytics
• Response models
• Activation strategies
• Digital activation best and worst practices

Data-driven usage management at retail banks

• Analytics capabilities required
• Sample usage increase programs
• Offer glut
• Offer fulfillment and tracking

Data-driven customer experience management at retail banks

• Customer journey and analytics
• Customer experience processes
• Customer trust principles
• Analytics capabilities required for customer experience and satisfaction
• Analytics for the end customer
• Personal financial management
• Technology shifts
• Design thinking
• Testing options
• Digital customer experience sensors and actuators

Data-driven upselling and Cross-selling at retail banks

• Upselling and cross-selling processes
• Tactics to increase customer penetration
• Incoming call is your best bet

Next best offer analytics,

• Case study Card upgrade program,
• Case study Cross selling credit cards to savings accounts
• Case study Cross Selling mutual funds to savings account customers
• Cross-sell between corporate and individual accounts
• Bancassurance approaches

 Data driven retention and loyalty management at retail banks

• Retention and loyalty processes
• Factors affecting
• Customer loyalty
• Analytics capability for loyalty analytics
• Attrition types and retention strategies
• Case Study Attrition model
• Advocacy analytics
• Social Media Marketing

Practical Implementation challenges for the data-driven market

• McKinsey core beliefs on big data
• Data privacy
• IT principles for digital banking
• Architecture blocks for digital banking,Know your business
• Data preparation groundwork
• Analytics is more art than science
• Common improvement areas at banks