Analytics for Retail Banks

The Analytics for Retail Banks provides in-depth knowledge about the analytics lifecycle, data infrastructure, customer lifecycle and digital trends. The delegates will understand about the analytics applications at a retail bank. The delegates will understand how incoming, outgoing and interactive channels helps the data driven programs. The delegates will also understand how to manage these challenges and how to use analytics to address these challenges.

Prerequisites

For attending Analytics for Retail Banks training, the delegates should have a basic knowledge of marketing processes, banking domain and high school mathematics.


Course Objectives

After the completion of Analytics for Retail Banks Training at Silicon Beach Training, the delegates will be able:

  • Understand the data infrastructure and the Analytics for Retail Banking Training set up required to carry out data-driven marketing
  • Get an overview of analytics best practices in retail banks
  • Understand the nuances of how incoming, outgoing and interactive channels impact data-driven programs
  • Understand and design event-based marketing programs and Contextual campaigns at retail banks
  • Understand the practical issues that one will encounter while implementing data-driven marketing programs at retail banks

Who is this course for?

This course is designed for everyone and who wants to understand the application of analytics especially in the retail banking context. The below professionals can attend this training:

  • Analytics Managers who are subject matter experts, leading a team of analysts
  • Senior professionals at Retail Banks who want to enhance their career prospects by moving into analytics
  • Business heads and CXOs to help understand the applications of analytics

Keypoints

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Duration:2 Days

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Analytics for Retail Banks

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Banco Central Do Brasil

Nationwide Building Society

EDF Energy

EDF Energy

Sport England

Sport England

Tesco PLC

Tesco PLC

Imperial College London

Imperial College London

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