Beginners - Intermediate SEO Training | Gain a Strong Understanding

Overview

Outline

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Already know the fundamentals? We've launched a brand new Advanced SEO Training for Managers course focusing more on strategy and planning for the future. Combine the courses together to gain a complete toolkit to boost organic traffic.

Break through the jargon and start optimising sites with a 1-day SEO training course. Find out what search engines look for and how you can influence the results.

SEO Training

Our Beginner - Intermediate SEO training course covers the latest trends in SEO and will teach you how updates like Panda, Penguin & Hummingbird affect results as well as the ever increasing importance of Mobile and Local Search.

Learn from search industry experts who will draw on years of experience to help you understand not just how to optimise websites but how to measure, analyse and improve your campaigns for sustainable results.

As well gaining an understanding of technical on-site SEO, you will also learn how search engines have evolved since the early days of the internet.

Google, Bing and other engines have always focused on the user. This is why so many websites get caught out trying to trick search engines. We follow the search engine approved approach by only teaching user-friendly SEO.

If our dates don't work for you or you can't make it to Brighton, we also provide private and in-company Search Engine Optimisation training. Call us on +44 (0)1273 622272 for more information.

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Course Objectives

After attending our 1-day Beginner - Intermediate SEO course, delegates will able to:

Show an understanding of current SEO best practice
Develop an SEO plan for your website
Monitor your SEO progress and maintain your optimised website

Who is this course for?

This is the perfect course for those new to SEO or need a refresher. We cater for agency & in-house SEO as well as business owners looking to gain an overview of SEO for their own business.

Introduction to SEO

Overview of SEO

The Importance of SEO

SEO Rankings
Customising an SEO Plan
Business Factors
Mapping Products and Services
Content
SEO for Raw Traffic

Search Engines

History and Evolution of Search Engines
Web Crawler and Indexing
Adaptive Search
Google Algorithms: Panda, Penguin, and Hummingbird
Navigational, Informational, and Transactional Queries
Achieving Organic SEO

Finding the Correct Keywords

Basics of SEO Copywriting
Selecting Keywords
Finding the Best Keywords
Tools for Choosing Keywords
Benefits of Using Tools
Google AdWords Keyword Tool
Types of Keywords
Understanding Long Tail Keyword Demand
Collecting Keywords
Using your Keywords
Avoiding Keyword Cramming
Avoiding Contrivance

Onsite Optimisation

Anatomy of Optimised Copy
META and Title Tags
URL Structures
Introduction and Advantages of Headers
SEO Copywriting Mistakes
Avoiding Irrelevance
Landing Pages
Social Media, Email, and Blogs
Using Blog and Social Media Platforms
Writing to Length
Negative Rankings Factors
Site Changes that Affect SEO

Social Media

Social Media
Integrating your Social Media Strategy
Network Building
LinkedIn, Facebook, Twitter, and SEO

Mobile SEO

Mobile SEO on Different Platforms
- Responsive Web Design
- Dynamic Serving
- Parallel Mobile Site

Well structured and informative. Plenty to consider and look into further after today. I now feel that much more importance needs to be places on SEO during the planning of sites. A very decent grasp of content gained so further reading won't be confusing. Fun and engaging.

Jon Tivy-Jones - Money AM

Friendly, informative tutor with a good flow of content. Top knowledge and very up to date with the latest industry news. I have left feeling more confident

Sarah Healy - Upstream Connections

I really did enjoy the SEO training. It was both informative and enjoyable and Pat was very easy to get on with. I hope to do a couple of other courses with you in the near future.

Charlie Boyes - Advanced Training Solutions

One of the best courses I have been on in ages regarding practical use, pace and structure.

Harriet Bartley

Lots of food for thought - I knew next to nothing when I came in and now I know a lot more. I feel I can go forward to improve the SEO of sites I work with. I enjoyed the practical use of tools to analyse and improve content.

Fred Pipes

Good coverage over the basics to give a clear understanding without technical jargon. Very up to date on what's happening. The tutor was open, approachable and knowledgeable. The facility was comfortable and airy and the team was very welcoming.

Charlotte Stephenson - Rug Doctor

Having completed the SEO course on Friday with Philipa I wanted to say what a great trainer she was. Even though we had quite a large group (11) she was able to give everyone enough time to answer specific questions on their sites. She made a subject I find tedious interesting and engaging. Many thanks

Sarah Sasson - ATDI Ltd

We were delighted with our day's training. Our trainer was captivating and engaging and explained the principles of SEO and how to capitalize our sites in an easy-to-understand way. We would thoroughly recommend her.

Harriet Shelley - Arun District Council

Everything I hoped it would be and more. Brilliant all round knowledge. No question was left unanswered.

Natasha Haim – Blanch House

Our trainer’s background helped and the fact he was able to apply the techniques to live websites made it seem more do-able, rather than just a theoretical approach.

Natasha Murray – ActSmart

The SEO course was fantastic! Pat was extremely knowledgeable and an expert at making sure everyone in the group got what they wanted.

Adam Diment - Lloyds Banking Group

Pat provided a great overview that completely debunked SEO. I've finished the course with plenty of action points to take home and plenty of resources to help me keep up to date.

Danielle Mothes - Flight Centre UK Ltd

I really enjoyed the SEO course! I didn't think it was possible to find SEO so fascinating and actually enjoy it, I will definitely recommend it!

Emma Dace - Brighton Implant Clinic

Such a comprehensive course, almost too much for 1 day (great value for money) & useful, endless resources + places to get more detailed information. Brilliant introduction to SEO and more.

Felice Nichols - Human Workspace

The SEO course was really good, I learnt so much that I can implement myself for immediate improvements as well as enabling me to talk more confidently with our web developers. Highly recommended!

Charlene Saunders - Wealden & Eastbourne Lifeline

Beginner - Intermediate SEO Training

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