Beginner - Intermediate SEO Training

Already know the fundamentals? We've launched a brand new Advanced SEO Training for Managers course focusing more on strategy and planning for the future. Combine the courses together to gain a complete toolkit to boost organic traffic.

Break through the jargon and start optimising sites with a 1-day SEO training course. Find out what search engines look for and how you can influence the results.

SEO Training

Our Beginner - Intermediate SEO training course covers the latest trends in SEO and will teach you how updates like Panda, Penguin & Hummingbird affect results as well as the ever increasing importance of Mobile and Local Search.

Learn from search industry experts who will draw on years of experience to help you understand not just how to optimise websites but how to measure, analyse and improve your campaigns for sustainable results.

As well gaining an understanding of technical on-site SEO, you will also learn how search engines have evolved since the early days of the internet.

Google, Bing and other engines have always focused on the user. This is why so many websites get caught out trying to trick search engines. We follow the search engine approved approach by only teaching user-friendly SEO.

If our dates don't work for you or you can't make it to Brighton, we also provide private and in-company Search Engine Optimisation training. Call us on +44 (0)1273 622272 for more information.


Course Objectives

After attending our 1-day Beginner - Intermediate SEO course, delegates will able to:

  • Show an understanding of current SEO best practice
  • Develop an SEO plan for your website
  • Monitor your SEO progress and maintain your optimised website

Who is this course for?

This is the perfect course for those new to SEO or need a refresher. We cater for agency & in-house SEO as well as business owners looking to gain an overview of SEO for their own business.

Introduction to SEO

  • Overview of SEO

The Importance of SEO

  • SEO Rankings
  • Customising an SEO Plan
  • Business Factors
  • Mapping Products and Services
  • Content
  • SEO for Raw Traffic

Search Engines

  • History and Evolution of Search Engines
  • Web Crawler and Indexing
  • Adaptive Search
  • Google Algorithms: Panda, Penguin, and Hummingbird
  • Navigational, Informational, and Transactional Queries
  • Achieving Organic SEO

Finding the Correct Keywords

  • Basics of SEO Copywriting
  • Selecting Keywords
  • Finding the Best Keywords
  • Tools for Choosing Keywords
  • Benefits of Using Tools
  • Google AdWords Keyword Tool
  • Types of Keywords
  • Understanding Long Tail Keyword Demand
  • Collecting Keywords
  • Using your Keywords
  • Avoiding Keyword Cramming
  • Avoiding Contrivance

Onsite Optimisation

  • Anatomy of Optimised Copy
  • META and Title Tags
  • URL Structures
  • Introduction and Advantages of Headers
  • SEO Copywriting Mistakes
  • Avoiding Irrelevance
  • Landing Pages
  • Social Media, Email, and Blogs
  • Using Blog and Social Media Platforms
  • Writing to Length
  • Negative Rankings Factors
  • Site Changes that Affect SEO

Building Links

  • Links
  • Links Building Goals
  • Defining KPIs for Link Building
  • Managing Link Building
  • Link Analysis
  • Linking
  • Tools for Backlink Analysis
  • Introduction and Techniques of Link Bait

Social Media

  • Social Media
  • Integrating your Social Media Strategy
  • Network Building
  • LinkedIn, Facebook, Twitter, and SEO

Mobile SEO

  • Mobile SEO on Different Platforms
    • Responsive Web Design
    • Dynamic Serving
    • Parallel Mobile Site

Well structured and informative. Plenty to consider and look into further after today. I now feel that much more importance needs to be places on SEO during the planning of sites. A very decent grasp of content gained so further reading won't be confusing. Fun and engaging.

Jon Tivy-Jones - Money AM

Friendly, informative tutor with a good flow of content. Top knowledge and very up to date with the latest industry news. I have left feeling more confident

Sarah Healy - Upstream Connections

I really did enjoy the SEO training. It was both informative and enjoyable and Pat was very easy to get on with. I hope to do a couple of other courses with you in the near future.

Charlie Boyes - Advanced Training Solutions

One of the best courses I have been on in ages regarding practical use, pace and structure.

Harriet Bartley

Lots of food for thought - I knew next to nothing when I came in and now I know a lot more. I feel I can go forward to improve the SEO of sites I work with. I enjoyed the practical use of tools to analyse and improve content.

Fred Pipes

Good coverage over the basics to give a clear understanding without technical jargon. Very up to date on what's happening. The tutor was open, approachable and knowledgeable. The facility was comfortable and airy and the team was very welcoming.

Charlotte Stephenson - Rug Doctor

Having completed the SEO course on Friday with Philipa I wanted to say what a great trainer she was. Even though we had quite a large group (11) she was able to give everyone enough time to answer specific questions on their sites. She made a subject I find tedious interesting and engaging. Many thanks

Sarah Sasson - ATDI Ltd

We were delighted with our day's training. Our trainer was captivating and engaging and explained the principles of SEO and how to capitalize our sites in an easy-to-understand way. We would thoroughly recommend her.

Harriet Shelley - Arun District Council

Everything I hoped it would be and more. Brilliant all round knowledge. No question was left unanswered.

Natasha Haim – Blanch House

Our trainer’s background helped and the fact he was able to apply the techniques to live websites made it seem more do-able, rather than just a theoretical approach.

Natasha Murray – ActSmart

The SEO course was fantastic! Pat was extremely knowledgeable and an expert at making sure everyone in the group got what they wanted.

Adam Diment - Lloyds Banking Group

Pat provided a great overview that completely debunked SEO. I've finished the course with plenty of action points to take home and plenty of resources to help me keep up to date.

Danielle Mothes - Flight Centre UK Ltd

I really enjoyed the SEO course! I didn't think it was possible to find SEO so fascinating and actually enjoy it, I will definitely recommend it!

Emma Dace - Brighton Implant Clinic

Such a comprehensive course, almost too much for 1 day (great value for money) & useful, endless resources + places to get more detailed information. Brilliant introduction to SEO and more.

Felice Nichols - Human Workspace

The SEO course was really good, I learnt so much that I can implement myself for immediate improvements as well as enabling me to talk more confidently with our web developers. Highly recommended!

Charlene Saunders - Wealden & Eastbourne Lifeline

Digital Marketing Pick 'n' Mix

Pick 'n' Mix your way to a complete digital marketing toolkit by choosing up to five courses from our scheduled dates.

Beginner - Intermediate SEO Training Calendar


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Onsite Training

Our Onsite/In-house Training method is most selected by organisations, as it allows them to train their employees at their choice of place. We can also tailor the course content to focus on your needs.

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Some Facts Worth Shouting About

To win in this competitive world, you need to be constantly moving forward, and Silicon Beach Training is the one that can help you. Our courses are highly engaging as we have high-quality and certified training courses for both individuals and organisations that are structured in easy to digest modules. We don't compromise on the quality of our trainers. We have:

Our Clients

With extensive experience working with large organisations, national and local government, universities, charities, SMBs and individuals we believe that no client is too big or too small. This creates a diverse atmosphere on our scheduled courses with the opportunity to discuss solutions for a wide range of problems. We excel at developing bespoke training solutions for prestigious clients including EDF Energy, Sport England and Tesco PLC.

Banco Central Do Brasil

Nationwide Building Society

EDF Energy

EDF Energy

Sport England

Sport England

Tesco PLC

Tesco PLC

Imperial College London

Imperial College London

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