Social Media Masterclass Training Course | Strategy-Focused, Updated Every Month

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The possibilities presented by social media for business are endless. Our Social Media Masterclass Training course is about achieving effective social media marketing communications for your organisation.

Social Media Training

We'll show you how use social media in the right way, to support your business objectives, rather than wasting time and resources.

Our Social Media training course is both practical and strategic. You will learn how to set up, manage, optimise & deliver integrated social media marketing campaigns through a mix of practical and theoretical content in a fun, interactive and practical way.

Social Media marketing has matured from being a 'fad' to being an integral part of the way we do business today. Clever organisations are now looking for a more strategic integrated approach for their social media marketing campaigns.

Discover the possible pitfalls of using Social Media, find out which social media sites will work best for your organisation and the best times to post updates.

You won't just cover how to set up accounts and which buttons to click, our social media masterclass training course also includes advanced tips and tricks, as well as the planning, strategy and content required to get a return on the time you invest in Social Media.

We have run bespoke versions of our Social Media course for specific sectors including PR, recruitment, academic and charities. We can run the training in-house at your premises anywhere in the world, or at our Brighton training centre. Please call us on 01273 622272 for a bespoke training consultation.

Who is the Social Media Masterclass Course for?

This training course is ideal for organisations who wish to harness the power of social media or if you are:

New to or looking to learn more about the latest social media trends
Looking for an overview of social media or get to grips with the platforms
Enhancing your knowledge of the latest trends and developments
Wanting to learn about best practice
Confused about the best platforms for your organisation to achieve its goals
Already using social media and looking to increase your return on investment
Looking for tools to optimise your existing social media activities
Looking to monitor and measure your social media efforts
Creating a social media marketing plan for your business

Prerequisites

Before attending our Social Media Masterclass training course we ask that you set up or have access to Twitter, LinkedIn, Facebook, Google+, Pinterest & Hootsuite accounts.

Course Objectives

After attending our Social Media Masterclass course you will be able to:

Understand the underlying principles of using Social Media to engage with your clients and target audience
Formulate an action plan that combines the key Social Media Networks and tools
Effectively create compelling content to increase your online presence
Monitor the success of your Social Media campaign
Generate ideas for social media strategies that work

Who is this course for?

Our Social Media Masterclass training course suits marketing professionals and small business owners who are new to the industry. You should have a good understanding of the web with accounts set up for Twitter, LinkedIn, Facebook, & Google+ prior to the training.

Introduction

Why use Social Media?
The power of social proof
Pitfalls of Social Media

Planning

How Social Media aligns with your business plan
Establishing your online identity
Defining your Social Media objectives

Blogging & Vlogging

Why blogging is so important
Engaging the audience with video
What to blog about
Sourcing blog content
Guest blogging & commenting
Using YouTube & best practice

Twitter

Understanding Twitter jargon
Tools to make Twitter easier
Finding people with influence
Adding a Twitter widget on your site/blog
Customising your Twitter header image & background

Enhancing your profile
Growing your network
Collecting endorsements and recommendations
Using groups to demonstrate expertise
What you can do on LinkedIn as a company

Google+

Using Circles
The power of Hangouts
What Google+ mean for SEO

Pinterest and Instagram

Visual social media overview
Pinning & repinning
Addressing copyright concerns

Facebook

Comparing profiles, groups and pages
Making the most of Timeline
Promoted Posts & Ads on Facebook
Building a following on Facebook

Pulling it all together

Ways of working more efficiently
Using Social Media to run a marketing campaign

Measuring & Monitoring

RSS, dashboards and social bookmarking
Alerts and Analytics
Monitoring mentions and sentiment
Measuring success

Strategy

Overcoming objections to Social Media
Assessing the Who, What, When, Where, Why
Planning your Social Media policy
Identifying future trends

The social media course follows exactly how you would use social media on a daily basis - after implementing the training, the company and our clients have seen fan/follow growth of up to 30% within the month!

Paul Noonan - Sans Frontiere Marketing

Fantastic Social Media Course! It's rare I go on a course and come away with all the answers I needed. Top job!

Simon Humphries - Parcelpal

The course covered all the key areas extremely well, I was able to learn about many resources I was previously unaware of. I feel far more confident and better informed on the entire Social Media scene.

Rodney Austin - ALSTOM Power Systems

Lots of useful tips and hints to apply to my working life. The course notes are excellent and very useful for future work.

Hester Phillips - International HIV/AIDS Alliance

Very well prepared and instant with open questions. The social media course follows exactly how you would use social media on a daily basis - I have found the course very beneficial and after implementing it, the company and our clients have seen fan/follow growth of up to 30% within the month!

Paul Noonan - Sans Frontiere Marketing

There were a number of social media channels & tools that I hadn't even heard of before - very useful to know they're out there! Great overview of all the platforms available and the required etiquette when using them. Coverage of analytical tools was very helpful.

Alastair Love - Z-CARD EuropeAlastair Love - Z-CARD Europe

The course gave a strong overview of current platforms and trends in Social Media delivered in a friendly style.

Susan Kelly - Short Breaks Network

The course was extremely useful with so much to learn. We covered useful tips of the day to day use of social media as well as strategic advice

Katie Barnes - Marshall-Tufflex

Excellent depth of knowledge around social media - everything was explained very well. The LinkedIn section was very useful

Scott Penderson - Thomas Cook

The course was very clear and concise, taught in a sensible order. The trainer's up to date and relevant knowledge that was applied to our area of business was a particular strength.

Helen Linnett - Intelligent Energy

Good depth, great variety of information and the tutor’s knowledge of the subject was excellent

Grant Smyth - Richmond Marketing

Really helpful - great mix of beginners info and advanced. Really nice paced lecturer! Easy to understand

Sarah Woodman - Bond International Software (UK) Ltd

A really good whistle-stop tour of the world of social media.

Iain Campbell - Wiley

Worth the time, effort and money.

Paul Loftus - ISA Media Ltd

The course was excellent and pitched at the right level. Jackie made social media seem not as daunting a task. I have so many actions points to take from this. Thank you!

Caitlin Mahon - Avert

This course has been really good, I've learnt so many tips and tricks. Everyone was really friendly and I can't wait for my next two courses!

Kayleigh Foreman - Alpine Action

An excellent and well structured course. Before the course I was looking at just LinkedIn and Twitter. Google+ and Pinterest now on the radar and I have a clear pathway for the way ahead. Would recommend this course to anyone looking to develop their social media strategy.

Paul Taylor - CPA Australia

The course was a real eye-opener and taught by an amazing and enthusiastic trainer. Learnt a lot and really keen to get stuck into what I've picked up.

Danielle Haddad - The Millenium Seedback

From novice to expert thanks to Yvette and Silicon Beach. Well almost! I will be back!

Jane Martin - Ashford Borough Council

From novice to expert thanks to Yvette and Silicon Beach. Well almost! I will be back!

Jane Martin - Ashford Borough Council

Everything you need to know about Social Media! A very informative 2 day tour around all the neccesities. Useful sites to check, tools to use. Relevant to your business. Very very helpful.

Laura Collier - Americanino Ltd (Mr Memory)

Great course helping in every aspect of Social Media. Yvette is very knowledgable and certainly provides expert knowledge.

Kerry Harnes - Americanino Ltd (Mr Memory)

An excellent coverage of a really broad and fast moving subject. Loads to take away and excited to put to use!

Adam Slingsby - Travel Nation

Really enjoyable and informative course, which will help me implement more effective social media plans at work!

Emmeline Willcocks - ITAD Ltd

This programme provided a very comprehensive insight into the world of Social Media and how the various platforms can be used to build your brand and develop customer relationships. Highly recommended.

Hilary Cowell - Carbon HR Consulting

The Social Media course really helped me to make up the gaps in my understanding and also got me thinking of ways to make the best use of it in my own business - Very Inspiring.

Gillian Ellis - City of London Distillery

Really enjoyed my course with Silicon Beach Training. Learnt loads, great trainer and friendly staff. Would definitely recommend.

Clare Hume - BIMM Group Ltd