Sales & Marketing Training | Courses Tailored to Your Needs

Sales & Marketing Training

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overview

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This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer.

Whether an old hand at sales & marketing or brand new, this fun and highly practical two day course is designed to stimulate sales & marketing activity by identifying and using best practice.

A highly experienced tutor will work with delegates to develop a profile of their organisation’s perfect customer, create a product description which will meet their needs, a strategy to help them buy and a plan to keep them loyal.

Call now on +44(0)1273 6222 72 to book or further discuss your training requirements.

Course Objectives

After attending our Sales & Marketing Course, delegates will be able to:

Identify the 'perfect' customer
Create powerful introductions
Fill the sales funnel
Understand the psychology of selling
Close and follow-up sales

Who is this course for?

Anyone interested in learning or developing their sales & marketing skills will benefit from this Sales & Marketing course, it is guaranteed to bring out new ideas that are specific to the individual's experience & industry sector.

The Definition of Marketing

The Sales and Marketing Interface
Philosophies

Identifying the Perfect Customer

Recognising an Opportunity
The Marketing Environment
Research and Information Systems

Buyer Behaviour

B-C, B-B, C-C
Consumer Decision Processes
Organisational Buying

Selecting the Perfect Customer

Segmentation
Targeting
Positioning

Creating the Perfect Offering

Product, Price, Place, Promotion
Putting the P's Together
Multiple Mixes

Planning and Control

Marketing Planning
Forecasting and Expenditure
Organisation and Control

Keeping the Perfect Customer

Developing Loyalty

Filling the Funnel

Enquiries
Cold Calling
Deepening Existing Relationships
Networking and Gaining Referrals

Presentations

Desired Result
Features and Benefits
Framework and Proof
Objections

The DREAM Buying Path

Do
Repeat
Evaluate
Access
Money

Powerful Introductions

30 Second Introductions and Commercials

Identifying and Managing Buying Profiles

Questioning, Language and Listening Skills

Closing and Follow-Up

Buying Signals
Closing Questions
Follow-up Systems

Keypoints

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Starting Price:£1095

Duration:1 Day

meeting

Upcoming Dates

Virtual, UNITED KINGDOM

26 Thu

Dec 2024

Birmingham, UNITED KINGDOM

27 Fri

Dec 2024

Manchester, UNITED KINGDOM

30 Mon

Dec 2024

Onsite Training

Our Onsite/In-house Training method is most selected by organisations, as it allows them to train their employees at their choice of place. We can also tailor the course content to focus on your needs.

In-House Training

Leading Path to Success

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Find a course and let us know how you would like to learn.

Step 1

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Select your preferred method of training for the course.

Step 2

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Confirm your seats.

Step 3

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Get an excellent experience with our qualified instructors.

Step 4

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Acquire skills and achieve your career goals.

Step 5

460+

Courses

92+

Locations

126K+

Learners

Some Facts Worth Shouting About

To win in this competitive world, you need to be constantly moving forward, and Silicon Beach Training is the one that can help you. Our courses are highly engaging as we have high-quality and certified training courses for both individuals and organisations that are structured in easy to digest modules. We don't compromise on the quality of our trainers. We have:

Our Clients

With extensive experience working with large organisations, national and local government, universities, charities, SMBs and individuals we believe that no client is too big or too small. This creates a diverse atmosphere on our scheduled courses with the opportunity to discuss solutions for a wide range of problems. We excel at developing bespoke training solutions for prestigious clients including EDF Energy, Sport England and Tesco PLC.

Banco Central Do Brasil

Nationwide Building Society

EDF Energy

Sport England

Tesco PLC

Imperial College London

Imperial College London

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