Google AdWords Masterclass Training UK | Create or revive your PPC campaign

Overview

Outline

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What is Google AdWords Masterclass Training?

Google AdWords Masterclass Training will help you drive targeted traffic to your website and get the attention of future customers.

Google AdWords Training

If you are finding it hard to rank high organically, want to increase your visibility in search results, or want to target your customers with tailored ads, this digital marketing training course is essential.

After this 1-day Google AdWords Masterclass course you’ll be able to pick the right keywords, monitor the success of your campaign, and maximise your return on investment.

Learn how many new customers are connecting to your business from your ad, as well as where they're coming from.

If you're not getting the desired results from an existing PPC (Pay Per Click) campaign then we'll show you how to improve your ROI.

You'll be ready and eager to get going with AdWords as soon as you leave the course so this course is ideal if you haven't already experimented with PPC or are struggling with your existing campaigns!

If you’d like to find out more or book a course, call us on 01273 622272.

Course Objectives

After attending our 1-day AdWords Masterclass training course, you will be able to:

Create an effective Google AdWords campaign
Identify the most powerful keywords for your product or industry
Understand what makes a good landing page
Direct visitors to this landing page
Track conversion rate in your AdWords campaign

Who is this course for?

Digital marketers and PPC team members who need to develop a working knowledge of Google AdWords to maximise campaigns and improve ROI. No experience with Google AdWords is required but we do ask that you set up an AdWords account and install the Google Analytics conversion tracking code on your website before attending. Please visit Google AdWords for instruction on setting up your own account.

Overview

The history of Google, and Google AdWords
Using an existing or new Google AdWords campaign to identify areas of improvement
Setting campaign goals and timescales

AdWords Settings

Placement and content of Ads
Partners and search
Ad serving and rotation
Setting a daily budget and maximum cost per click
Language and locations

Understanding Keywords

Exact keywords, broad keywords and keyword phrases
Negative keywords
Typos, combinations and plurals

Ad Text

Use of creative content
Dynamic keywords
Testing, refining and reviewing

Tools and Techniques

Diagnostic tools
Google's Keyword Tool
Website optimiser

Maximising Click-Through Rate

Landing pages
Content network
Positioning
Tight Ad Groups

Analytics and Conversions

Data analysis and reports
Setting and using KPIs

Course content was fantastic, improved by hands-on learning on our own accounts. The trainer was very knowledgeable and happy to help work on any issues on our own sites. Would definitely recommend.

Naomi Trigwell - Riverdale Cars

Really good course, covered more than I need to know and has given me lots to work towards. Started with recognisable basics before moving on to more complex ideas and approaches.

Paul Spirou - Ape Creative

The trainer clearly knows a lot! It was good that it was a small group and an informal, un-intimidating atmosphere.

Stacey Geraghty - Just IT Training Ltd

The trainer was able to explain things further when necessary and was able to give examples for different people's needs. The course ran at a good pace and was easy to follow.

Lauren Fallaize - Rhythm Driven Ltd

The course was structured very well, it was easy to understand. I particularly enjoyed the structure of the training and the interaction with the trainer.

Anne-Liza Roux - Action-Sealtite

Very well structured course with loads of useful information and guides with a non-biased opinion to Adwords which is really helpful.

Kayleigh Phillips - C Brewers & Sons

The course was tailored to our company and hopefully will give us the tools required to increase our sales.

Jo Saker - C Brewers & Sons