Google Analytics Masterclass Training Course

Overview

Outline

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What is Google Analytics Training?

With this Google Analytics training course you'll be able to do more than just look at data on a screen in Google Analytics.

Google Analytics Training

This SEO training course will show you how to analyse what it means so you know which of your marketing initiatives lead to traffic and conversions. This means you can confidently concentrate your time and resources on what has the best ROI.

Because we keep our class sizes small, your trainer will be able to address any questions you have as the Google Analytics course progresses.

If you are already a confident Google Analytics user, you may prefer our Advanced Google Analytics training. You can also take this course with SEO, Social Media and Google AdWords with our Pick 'n' Mix deal.

Our scheduled courses take place in Brighton, UK but we're happy to provide private and in-company Google Analytics courses if you live elsewhere. If you'd like to know more - or want to book a course - just call +44 (0)1273 622272.

Prerequisites

This is a beginners training course so no previous experience using Google Analytics is required but you should have Admin access to an active Google Analytics account. Please contact us before the course if this is not possible and we will set up a test account for you.

Course Objectives

After coming on our Google Analytics training course you'll be able to:

Navigate Google Analytics with ease
Use Analytics reports as part of your SEO & PPC strategies
Analyse traffic and content reports
Use goals and filters effectively

Who is this course for?

Digital marketers, web analysts and anybody who wants to use Google Analytics to monitor, report on and improve the performance of websites. This is a Beginners training course so no previous experience using Google Analytics is required but you should have Admin access to an active Google Analytics account. Please contact us before the course if this is not possible.

Introduction to web analytics

The Google Analytics story
Tracking scripts
What can be tracked with Google Analytics?
Natural (SEO) vs. Paid (PPC) Search
Google Analytics Terms of Service

Administrative interface

How to set up an account and profile
Standard filters
Goals and funnels
Site Search
Linking with AdWords

Reports interface

Reports
Discuss interface features
Date selection tool
Exporting and saving reports
Customising dashboards

What do you want to track?

Key Performance Indicators (KPIs)
Traffic sources analysis
Lead generation metrics
Branding and RIA metrics
Keyword analysis
Website design/site content optimization
E-commerce

Tracking Goals and Events

Goals vs. events
How to set up a goal
Principles for setting up events

Monitoring Change

Google Annotations
Google Intelligence

Experimentation and tracking

Ad Creatives, landing pages, refining keywords, shopping cart funnels
Manual campaign tracking

Troubleshooting

Tools of the trade
“Not set”, “other”, sampling, set up, linking
Common errors and how to avoid them
Help center, GAAC program, discussion forum

Open questions & answers

I learnt a huge amount about Google Analytics and have already put the training to use by setting up Goals, Funnels and Events with my analytics accounts. The training completely changed the way I use Google Analytics and inspired me to learn even more about website analytics.

Luke Hay - Wired Sussex

The Google Analytics training course run by Silicon Beach was one of the most useful training courses I have attended. The session managed to cover a very broad subject in one day and was run at a pace that worked for everyone in the group. I learnt a huge amount about Google Analytics and have already put the training to use by setting up Goals, Funnels and Events with my analytics accounts. The training completely changed the way I use Google Analytics and inspired me to learn even more about website analytics.

Luke Hay - Wired Sussex

We covered just the right amount of information and skills that means I can go and apply what I learnt immediately.

Emma White - University of Chichester

The course covered various aspects of Analytics which will be useful for a range of clients. All questions were answered & demonstrated very well.

Josh Salvage - Upstream Connections

A course with Silicon is a day on the beach when it comes to learning!

Thea Kendall - STG School Travel Group

Excellent overview, prompting interesting features to return to. All points made relevant for your business and the roles present.

Tomas Morren - Education Travel Group

I was very impressed with the amount of knowledge Nikki obviously has about Google Analytics. She was easy to follow and understand, and clearly very committed to her subject!

Claire Johnson - STG Travel Group

Excellent overview and refresher. The course added greatly to my knowledge of analytics in an efficient way - thanks!

Josie Brown - STG School Travel Group

The Google Analytics course is a perfect introduction into the world of analytics. Its ever-changing landscape means you need a teacher who's up to speed and Silicon Beach provided this.

Vicky Holman - Diversified Business Communications UK

An excellent course for those getting to grips with Google Analytics, taking you from first basics to some really useful tailored reports.

Jane Preedy - Enable Ltd

Very good introduction to all aspects of Google Analytics.

Mike Stainthorpe - RSPCA

A very thorough introduction to all the aspects of Google Analytics. The course provided me with the knowledge to go and use GA in a more in-depth and constructive way.

Richard Burn - RSPCA

The Google Analytics course was perfect training for someone with some knowledge of how to navigate Analytics - Nikki taught us the basics and covered every area of Google Analytics. I learned so much and would recommend this course to businesses looking to improve their SEO and website traffic.

Lorna Coward - Burgess Hill School for Girls

I only had a very rough idea of how Google Analytics worked. The course was an excellent hands-on introduction. It does not make you an expert (duh!), but it's a great point to move forward without feeling scared or overwhelmed.

Stefan Carl-MacGrath - DEKRA Personaldienste

Essential course for those starting to the ladder of analytics and those managers with responsibility for marketing campaigns and reporting.

Kim Sherwood - Clever Content Ltd

I found through the day my limited knowledge of Google Analytics expanded greatly. It was taught in an easy to follow & interesting structure. I would definitely recommend.

Natasha Colyer - Alternative Route Finance

If you find Google Analytics confusing to use, this course is great for giving you the knowledge and confidence to get the data you need.

Rachael White - Marshall-Tufflex Ltd

A great course giving me the skills & confidence to improve our web performance. Thank you!

Katie Barnes - Marshall-Tufflex Ltd

A comprehensive and clear course that's a great way for people to get to grips with Google Analytics.

Josh Atkins - Alternative Route Finance

Another brilliant course, really well structured and explained so I left with no more questions.

Shona Campbell - Dugard Ltd