Content Marketing Training UK | Engaging & Interactive

Overview

Outline

Feedback

What is Content Marketing Training?

Content marketing can drive more traffic to your website and improve brand recognition.

With our Content Marketing SEO training course, you'll gain an understanding of the importance of creating regular, engaging content for your website or blog - as well as practical advice on how to generate ideas and publicise your content.

Download our free Content Marketing Guide eBook for some great tips that you can use on the course and beyond and our Setting up a WordPress Site eBook to learn how to use the world's most popular blogging platform.

Our scheduled Content Marketing courses take place at our training centre in the vibrant North Laine area of Brighton UK, just 5 minutes from Brighton train station.

We're also able to arrange private courses here or at your place of work - just give us a call on +44 (0)1273 622272 to discuss it further.

Course Objectives

After attending our Content Marketing training course, you will be able to:

Understand the basics of SEO and content marketing
Write compelling titles, bylines and copy for blogs
Source content from guest contributors
Identify & submit guest posts to influential industry blogs
Increase the reach of your content through sharing and linking

Who is this course for?

Digital marketers wanting to focus on or improve their content marketing or anybody starting a career in these roles. We recommend that you have access to a blog or content management system to work on during the course. We're happy to advise on the most suitable blogging platforms and we provide WordPress and Joomla training for help getting started.

Introduction

Blogs on the way up, static sites on the way down

SEO for Content

Good clean html code
Regularly updated content
Keywords and phrases (in the content and meta tags)
Quality, relevant inbound links
Researching your keywords
Google AdWords tool
Writing anchor text

Writing Content

Writing compelling titles & by-lines
Writing by-lines
<100 words that will tempt people to clickthrough
Call to action
What to write in the body copy
Writing style
Where to include your keywords & links
Length & frequency
Adding images and video
Categories and tags (labels)
Comments policy
Commenting netiquette

Guest blogging

Why and how to run external blog/s
Sourcing guest content for your own blog/s
Finding well-ranked sites to blog for as a guest
What to look for
Links to guest content
Easy social sharing
Comments (on / moderated / active)
Approaching other bloggers
Promoting on social media
Landing pages
Use anchor text to similar posts and reduce bounce rate

Have a go

Analysing your existing blog/s
Content strategy brainstorm
Writing practice
Measuring success with Analytics & Alerts (go for quality not quantity)
Action plan

Thank you for giving me the tools and expertise to look at my content with a fresh pair of eyes and a renewed passion. I thoroughly enjoyed the course and feel excited to get to work with my new ideas.

Sophie Hicks - Hans de Kretser Associates

Good helpful approach on how to apply blogs in a strategy for SEO web traffic. Good overall knowledge and help applying to own situation.

Kirsty Bean - Labtech

Good helpful approach on how to apply blogs in a strategy for SEO web traffic. Good overall knowledge and help applying to own situation.

Kirsty Bean - Labtech

The course helped enormously in unravelling the mystery of blogging.

Richard Graham - One Forty

Without a doubt, the advice and tools learned on the course will help us improve our blog. Great course.

Jamie Goosens - Wickwoods Country Club Hotel & Spa

Great, informative course. Interesting and interactive to keep you focused.

Chloe Goosens - Wickwoods Country Club Hotel & Spa

A great overview from a journalist and copywriter who knows their stuff and gave excellent insights into both the technical and creative sides of content marketing.

Iain Campbell - Wiley

Really brilliant course. So much information and it's delivered so well that I understand it and can implement it when I go back to work straight away.

Shona Campbell - Dugard

The tutor was so knowledgeable that I'm leaving the course with so many new ideas to apply to my company's marketing strategy.

Pippa Cox - Travel Places