Advanced SEO Strategy Training for Managers

Overview

Outline

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Start planning effective SEO Campaigns with our Advanced SEO Strategy for Managers course, the best in the UK for practical and strategic training.

In this SEO Training Course, learn about the latest trends in search, what to avoid, and how to plan, establish and improve an on-going SEO Strategy for your business or client.

Get the most up to date advice on links and learn why SoLoMo (Social, Local, Mobile) are essential to your success.

This course is aimed at managers, team leaders and business owners who are responsible for setting Strategy and assumes a basic understanding of SEO. We will teach you the more advanced techniques you can use to get ahead of the competition.

If you are new to SEO or want a refresher then come on our Beginner - Intermediate SEO course first.

If our dates don't work for you or you can't make it to Brighton, we also provide private and in-company Search Engine Optimisation training. Call us on +44 (0)1273 622272 for more information.

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Course Objectives

By attending this Advanced SEO Strategy Training for Managers course you will be able to:

Understand where SEO is headed and how to take advantage of new developments
Show an advanced understanding of current SEO best practice
Create a comprehensive SEO Strategy for a business

Who is this course for?

This course is for Business owners and managers who are responsible for SEO Strategy & SEO practitioners who need to learn the more advanced SEO techniques.

Advanced SEO Strategy Training

Setting goals and objectives for SEO
Advanced SEO tactics
Google Analytics and Webmaster Tools
SEO Audits and essential SEO tools
Carrying out a content audit

Google Algorithms & SEO Trends

Google algorithm updates
Brand authority
Online PR and outreach
Growth hacking
Semantic search and the Knowledge Graph

Link Building and Backlink Analysis

Link building techniques: Full checklist of ethical link building techniques
Managing your backlink profile
Building page rank
Link building & analysis tools

Content Strategy

Content marketing
Content promotion
Social media and SEO
Local SEO
Mobile SEO

SEO Strategy

Strategy framework: Clear framework for developing a coherent plan for your SEO activity
Web analytics
Measuring the ROI on SEO
Actionable SEO planning
SEO reporting

Excellent course, fantastic tutor and supporting take-away handbook. A refresh on prior knowledge and real insight into the future of SEO and where we should focus attention for a successful SEO/content strategy.

Natasha Haim - Blanch House

Informative and full of tips that will be useful in the field.

Laura Fetherstonhaugh - Will Create

Excellent, easy to follow course that's given me lots of resources to use going forward and actions to get to work on!

Jade Fish - The Body Shop