In a new development in Apple's ongoing attempts to trademark borderline-generic terms - including "App Store" - the company has today threatened legal action against some medical suppliers including St John Ambulance and Medisave over a range of "Eye Pad" dressings - pending the success of a new trademark application.

Only recently, Microsoft criticised Apple's attempts to trademark "App Store"; and recruited a professor of linguistics to support their claim that the term is generic and can be applied to any store that sells apps, in the same way, that "grocery store" can be used to describe any grocer.

However - if successful - this new move by Apple is set to establish a new legal precedent as it attempts to lay claim to the pronunciation of the name of its iconic tablet as well as just the word "iPad".

Dontcha Coppius, a spokesman for the Cupertino tech-giant, said in a statement this morning:

"These firms might not be spelling the name of their products in the same way, but consumers won't necessarily realise that if they hear the words spoken out loud. When someone says "hey, I just got two Eye Pads without even having to queue", that has the potential to devalue our brand. We're therefore looking to trademark the sound of the word "iPad" in order to protect that."

Silicon Beach Training spoke to corporate law specialist Khan Believu-Bortit about Apple's chances of success:

"I'm surprised at Apple's audacity in attempting to trademark the sound of a word, but if you look at the list of trademarks they already hold I wouldn't underestimate their chances. They have already got a trademark on Bonjour, for instance, and although this refers specifically to their networking technology, I know some of my French colleagues now greet each other very cautiously for fear of legal action."

Whilst commentators watch with interest as legal teams deliberate over Apple's latest claim, other retailers are apparently already taking action to protect themselves should the legislation pass.

Cadburys are reported to be hastily re-branding a range of hot-chocolate drinks whilst marketing teams at UK Supermarket giant Tesco have also been preparing new signage advertising "Green Tree-Based Fruit" for fear of censure over the term "Apple".

Silicon Beach Training offer a range of courses including Illustrator Training, Photoshop Training and InDesign Training. We also run other useful business courses including Leadership Training, Management Training, PRINCE2® Training

4 Topics That Are Covered In CCNA Courses

If you're looking to progress your IT career then taking the Cisco Certified Network Associate (CCNA) may be the way forward for you.

It's a well respected qualification that shows you're up to date in your networking sector. Here are four topics that are covered in the CCNA, and how they can help you in your career.

1. TCP/IP And The OSI Model

The Open Systems Interconnection is a way of standardising communication within network systems. The CCNA exam requires you to understand how this system breaks down communication into layers, and how they communicate with each other.

The Transmission Control Protocol and the Internet Protocol are two different networking based models, but they're both used to illustrate the way standard data transmission works online. Knowing how these both work will be essential in any CCNA courses you undertake.

2. IPv6

IPv6 refers to Internet Protocol "version 6". This latest iteration of Internet protocol gives more unique IP addresses, which are needed in times of business growth. Most businesses are now running on IPv6, so as a technician you will need to have knowledge of IPv6 in order to be a valuable asset.

3. Subnetting

Subnetting is a common network strategy that breaks networks into smaller components. Each subnet has a unique IP address, which interfaces with the group of subnets as a whole.

There are good reasons why this is commonly used in networks. One reason is because it makes it easier to diagnose and isolate issues when they occur. Secondly, you can then work on fixing an issue without taking the rest of the network down.

4. Network Address Translation

This is the process of modifying IP addresses in transit between two incompatible systems. It's becoming more commonly used in businesses as BYOD, or Bring Your Own Device, is becoming more popular in businesses.

Basic NAT is used to connect a user's smartphone or tablet to the network, and allow them to access network data. CCNA courses will cover basic NAT techniques, but there are more advanced courses available that you can pursue if you want to expand your knowledge.

Here at Silicon Beach Training, we have several courses, such as the CCNA training course, CCNA security training, and CCNA voice training, that can prepare you to pass your CCNA exam and find new opportunities in your industry.

If you're interested, get in touch. We can answer any questions that you have, and help you find the right course. We'll help you to acquire knowledge concerning CCNA, whilst obtaining this sought-after certification.

Some may be under the illusion that PRINCE2 is only valuable to those within the UK. Specifically, that the skills gained during the accreditation will only be applicable to the UK Information Technology market. You would be forgiven for thinking so with PRINCE’s history and origin. In the 1970’s, it began as PROMPTII Simpact Systems Ltd, created by the UK Government. In the 1980’s it underwent some changes was and renamed PRINCE. PRINCE2 came about in 1996 after the programme underwent further modifications. Another revision followed in 2009 and 2017 has brought us the latest update.

However, PRINCE2 is a versatile programme where the taught skills can be translated onto any project; whether it be organising a Bar Mitzvah, constructing and overseeing the building of a health clinic in Malawi, --READ MORE--to project management sectors in IT offices across the world.

PRINCE2 2017 - Everything you need to know!

The world’s most practised project management methodology, PRINCE2 is changing from this July. It’s been a long time coming - with the last update being implemented eight years ago in 2009. AXELOS announced the changes at the beginning of January and they appear to have been met with a good reception! The methodology has been substantially modernised to meet the latest project management ideologies which have permeated businesses in recent years.

But why is a PRINCE2 2017 update happening?

AXELOS, the accrediting body, has been monitoring feedback from all over the world and keeping up with any changes that happen over time. They are keen to acknowledge and respond accordingly. As such, they came to the conclusion that the syllabus and exams should be updated to make the courses more practical, authoritative and relevant.

The PRINCE2 2017 Syllabus: What is going to change?