There are many techniques used to provide good customer service. Our blog writer John A G Smith is a fountain of knowledge and using his experience tells us about just one of these. if you want to learn more enquire about one of our private customer service courses.

No problem. When you stay in ‘Business Hotels’ this is a familiar scenario. Each morning, in a very short time span, a hundred business people arise from a hundred (or maybe fewer) beds and head for the showers. The hot-water storage tank gives up its contents in short order and those at the back of queue, or the top of the building, go cold. But good hotels, understanding this high demand, will have boilers that can cope so within a few minutes a heater with the power of a small thermonuclear device will restore the status quo and my day’s business will be back on track.......

Everyone talks about ROI (return on investment) and many businesses use Google Analytics to measure the ROI of their internet marketing endeavours using the number of sales measured against the data they get from user activity before they "add to cart" or similar.

What if you have no e-commerce on your site? Maybe you provide a service, provide information, market a cause or a brand and there is no on-line payment transaction to enable this type of analysis. What should you be measuring? How can you use Google Analytics data to interpret the success of a visit to your website?

Whilst the jury is still out about how much Google uses visitor loyalty data when calculating the quality of your site. I think it is safe to presume that after the Google Panda update,  these metrics are becoming much more relevant to page position in the SERP's than before. If you follow our surviving the Google Panda update guidelines, you will be well on your way to solving any problems that you discover when analysing your visitor loyalty.

If you are new to Google Analytics I would strongly recommend our Google Analytics Course, we get rave reviews. For those who are familiar with the basics, you can fine-tune your master skills on our Advanced Google Analytics Course, we also provide SEO training, however back to the plot.

Measuring Visitor Loyalty in Google Analytics

We recommend measuring successful visits using the four different metrics in the "Visitor Loyalty" section of Google Analytics found in the Visitors section that appears when you log into your account:

• Loyalty
• Recency
• Length of Visit
• Depth of Visit

The fact that Google Analytics shows you the distribution of the metrics is key to being able to use this data in a way that allows you to analyse and measure success.