Is it possible to increase search visibility without building links?
At BrightonSEO in April Semantic Search was a popular topic that featured in many talks and I also had the pleasure of taking part in a Semantic Search Roundtable discussion, sponsored by Intelligent Positioning.
My inspiration for this post was Andrew Isidoro's post 'I Am an Entity: Hacking the Knowledge Graph' and companion talk at BrightonSEO. Read his post and then watch the talk below:
It is also worth reading Krystian Szastok's follow up post 'I Became an Entity: How I'm on the Knowledge Graph' which gives further evidence of becoming an entity with some additional tips.
Andrew and Krystian's posts are both excellent reads, but they focus on individuals and the knowledge graph.
I also want to focus on businesses.
How can businesses get themselves into the knowledge graph, and also take advantage of the other features of semantic search?
First, a bit of theory about why this is so important.
Craig Charley
16 May 2014