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How to Use Project Management to Run Better Social Media Campaigns

Much has been said about the usefulness of Social Media within Project Management, but a topic that as yet seems to have been left untouched is how Project Management can help in Social Media Marketing campaigns.

Many of the principles and techniques that we teach in our Project Management Training, as well as on our PRINCE2 Course, can be applied to Social Marketing campaigns in order to improve their effectiveness and efficiency.

In this post we'll be taking a look at some and how they should be enacted.

Initiating a Project

The 'Initiating a Project' stage of PRINCE2 can certainly be applied to a Social Media campaign. This process effectively outlines the reasons for and initial format of a project.

With regard to a Social Media campaign, it would require an understanding of the goals you hope to achieve by engaging on this platform.

It would also set out the preliminary ideas as to how to go about enacting this, both from a strategic point of view (what sort of things will you post, who are you targeting) and from a logistical perspective (which networks will you use and how much.)

user Andy Trainer

date 8 Apr 2013

PRINCE2 Process Diagrams

We decided that PRINCE2® diagrams could do with a freshen up so we've created an easy to read, standardised set of diagrams covering the 7 PRINCE2 processes to help learn PRINCE2.

Starting with the PRINCE2 Process Model and then breaking it down into each of the 7 processes.

If you've ever searched Google for 'PRINCE2 diagrams' you will know that it's not a pretty sight, and a lot of those diagrams are either too plain or impossible to decipher.

Our set of diagrams makes the PRINCE2 processes easier to understand by complimenting your PRINCE2 pre-course work and manual when preparing for your PRINCE2 Practitioner Exam.

PRINCE2 Process Model

PRINCE2 describes the steps of project management in seven processes. Any PRINCE2 project will need to address each of the processes but the extent of the application of a process should be decided on a project by project basis.

The PRINCE2 Process Model below describes the relationship between the seven processes: