Our Blogs

We provide you with the latest information required by you through our highly informative blogs written by our experts. We frequently publish blogs in a range of professional domains.

Home
/ Blog
/what-is-html5

Featured Blogs

AdWords Terms Glossary - Know Your PPC From Your CPC

Last year we wrote our SEO Glossary, which covered all the important terms you need to know when running an SEO campaign. In that glossary we mentioned that PPC (Pay Per Click) is "where digital advertisers pay for their web pages to appear in a prominent place on a SERP for targeted keywords. Advertisers pay every time a user clicks."

Now that our Google AdWords course has been firmly established alongside our SEO training, we think it’s time to provide a glossary for Paid Search as well! After all, studies show that clicks on Google Ads are nearly double organic clicks for searches with high commercial intent (this post on Search Engine Land has more to explain the significance of this).