to help you edit your videos to a professional standard.

However, a lot of people don't have the time to produce their own video - and there are some

great production companies out there who can help you.

In this post Guest blogger Andy Havard explains the benefits of using video for training.

Andy is a Marketing Executive at Skeleton Productions, a UK based corporate video production company

Why Training Videos Are Becoming A Huge Benefit To Businesses Of All Niches

Training videos aren’t a new revolutionary training tool, in fact they’ve been around for years and years. What has became revolutionary though is video itself. Gone are the days where only blue chip corporates could afford to create training videos and long gone are the days of having to train groups of staff by a worn out VHS tape on a battered old TV. This article explores the great new benefits of using training video in the 21st century and how it can become an essential tool for employees of any business.

1. Video Is Very Flexible

Video as a media is incredibly flexible. It can be burnt onto a DVD disc, copied onto USB sticks, embedded on Power Point presentations, emailed to staff and hosted on the Internet. Videos ability to be both digital and physical in format allows it to become a very versatile training material. It can be viewed on virtually any platform from phones and tablets to TV’s, computers and projectors. This makes your training video content adaptable to meet the needs of both your staff and your business.

2. Video Is More Interactive Than Ever

Whether you’re using your training video online or offline it can provide a great deal of interactivity for its users. DVDs and videos hosted on sites like YouTube can offer clickable content for great visual decision making. Viewers will be able to click choices during the video content and the results of their choices will provide the next set of video material. This means your employees can see the benefits of making good decisions and the problems of making bad ones without it happening in real life. This use of interactivity can be a great training material to have at your disposal.

3. Video Is Available Anywhere At Any Time

With video being available on a number of formats and platforms it can be accessed anywhere at any time. You no longer need to cram your staff into a boardroom for a screening or try and work out a convenient day to train your required teams. With video being available on demand due to its flexibility on and off the web your employees can access the content at their own leisure, and at a time that is most convenient for them to take in its message. Follow up exercises such as tests or interviews can then be given to staff members during their next appropriate shifts making assessments even more convenient for you as an employer.

4. Video Is A Powerful Communication Tool

When it comes to communicating a message video is one of the most powerful medias out there. Videos ability to engage with its viewers far surpasses anything the common training mantra of endless written manuals and long boardroom talks could ever achieve. Video can convey even the most complicated messages to audiences in ways that will help them understand and digest the information quickly and easily.

5. Using Video To Train Could Really Benefit Your Budget

The biggest inconvenience employers have with training staff is forking out hundreds and thousands of pounds in getting experienced trainers to get employees up to speed. Travel costs and wages can quickly eat away at company budgets depending on where branches are located. As a video is easy and cheap to distribute to staff, the cost it could take to train employees could fall quite rapidly and rather extensively. By minimizing your costs while maintaining a good standard of training your business can start to put time and money into other key areas and begin to further itself as an organisation.

Summary:

Creating, commissioning and distributing training video content could not only train your staff effectively, but it could do so in a convenient and cost-effective manner. By using the benefits of 21st century video on and off the web you can help to ensure your staff’s proficiency is being constantly optimized while your training costs stay nice and minimized.