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PRINCE2® Foundation and Practitioner Training
Aaron Charlie
5 Feb 2014
Mobile at a Glance
We've updated this article for 2014 and turned it into a free downloadable Mobile Strategy eBook. Find out what your options are for mobile development and which platform is right for your business. Once you've decided, take a look at our Mobile Development courses and start learning an essential skill for 2014.
Last year we wrote about ‘the mobile future’. Well, that future has become the present. As a business owner, what are your options for entering the ever-growing mobile market?
In the US, smartphones outnumber feature phones. In India, this year mobile web users will outnumber desktop web users.
Not only is the mobile market growing but it’s becoming more profitable. Google recently added in-app subscriptions to the Play Store, PayPal is taking mobile to the high street and banks are getting in on the act led by Barclays Pingit.
Fears of security have been swept aside as mobile users worldwide devour information & entertainment on the go.
The opportunities for marketing are huge. Last year the mobile market was estimated to be worth $25-50 billion by 2015, but as China’s app market is valued at $35 billion those early figures massively undersell the mobile market.
Mobile at a Glance
Users can access content on their smartphone or tablet in two ways – via a browser or by downloading an app. You should be making sure that potential customers can access your content via one of these options:
- Browser – Websites (desktop, mobile & responsive) and Web Apps
- Application – Native Apps
So which one should you choose? Use our helpful guide to decide!
We run an Android App Workshop, teaching you how to design, develop and market apps for the two most popular mobile operating systems - with a combined market share of 82% between them!
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