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#waitrosereasons - Social media success or #epicfail

The marketing department at Waitrose became a little red faced this week after a Twitter marketing stunt turned viral but not quite the way they had planned.

Users were invited to compete the tweet “I shop at Waitrose because…” using the hashtag #WaitroseReasons.

You can read some of the responses below if you missed them this week. Instead of helping with the companies recent campaign to to portray itself as an affordable option, it did the opposite, with most responses ridiculing the chains middle-class, upmarket clientèle.

The moral of the story - Have a well planned out Social Media Strategy and be careful what you tweet for.

Look at our Content Marketing and Social Media courses if you need help to make Social Media work for you.

Are you a Digital Marketeer? What do you think - Success or Fail? Leave a comment below :)

user Heather Buckley

date 21 Sep 2012

Free eBook: How to be Confident – 5 Confidence Building Exercises

We've drawn on the experience of our Assertiveness trainers and the content of our life-changing Assertiveness & Confidence Building Course to put together our free Confidence Building Exercises eBook.

Download the eBook for free and begin the journey to a more confident attitude at work and at home.

Continue your self-improvement with our 2-day Assertivness Course and start taking action.

Whether it’s at an interview, the first day of a new job, after receiving criticism or when given additional responsibility - sometimes you just need to take a bit of time to address your confidence levels and take ownership of improving them.

In this free Assertiveness eBook you can learn 5 exercises to get an instant boost of confidence and take control of situations.

Even if you don’t want to try all these exercises at once, you can pick and choose depending on the situation. The main thing is that you do take action. Knowing that you’re taking responsibility for improving your confidence will – guess what – start improving it.