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Responsive Web Design is happening right now, it has hit the mainstream and will be around for quite a while. Once you've been on our Responsive Web Design course, there are a huge number of online tools to help you switch to a responsive design workflow and develop your skills and your sites even further. In this post, we're going to run through some of the best.
Responsive Design Workflow: You’re Going to Need a lot, Less Paper!
Workflows are changing with responsive design: there’s less reliance on mock-ups and more emphasis on HTML and CSS prototypes. Although these take longer initially, iterations in response to client feedback are much quicker as they can be done live. Responsive design heavily supports CSS instead of graphics wherever possible, meaning that the majority of tweaks will be made in the style sheet.
Read the case studies below to see what’s involved:
Luke Wroblewski - An Event Apart: The Responsive Designer’s Workflow
MEric Bidelman - Mobifying Your HTML5 Site
Wireframing Templates
Wireframes now need to include a range of devices, as well as consider how easy it is for the user to tap on areas of the screen. These free templates enable you to sketch your design on actual size, pre-created templates for seven mobile platforms.
Giselle
22 Nov 2012
Responsive Web Design is happening right now, it has hit the mainstream and will be around for quite a while. Once you've been on our Responsive Web Design course, there are a huge number of online tools to help you switch to a responsive design workflow and develop your skills and your sites even further. In this post, we're going to run through some of the best.
Responsive Design Workflow: You’re Going to Need a lot, Less Paper!
Workflows are changing with responsive design: there’s less reliance on mock-ups and more emphasis on HTML and CSS prototypes. Although these take longer initially, iterations in response to client feedback are much quicker as they can be done live. Responsive design heavily supports CSS instead of graphics wherever possible, meaning that the majority of tweaks will be made in the style sheet.
Read the case studies below to see what’s involved:
Luke Wroblewski - An Event Apart: The Responsive Designer’s Workflow
MEric Bidelman - Mobifying Your HTML5 Site
Wireframing Templates
Wireframes now need to include a range of devices, as well as consider how easy it is for the user to tap on areas of the screen. These free templates enable you to sketch your design on actual size, pre-created templates for seven mobile platforms.
Giselle
22 Nov 2012
The marketing department at Waitrose became a little red faced this week after a Twitter marketing stunt turned viral but not quite the way they had planned.
Users were invited to compete the tweet “I shop at Waitrose because…” using the hashtag #WaitroseReasons.
You can read some of the responses below if you missed them this week. Instead of helping with the companies recent campaign to to portray itself as an affordable option, it did the opposite, with most responses ridiculing the chains middle-class, upmarket clientèle.
The moral of the story - Have a well planned out Social Media Strategy and be careful what you tweet for.
Look at our Content Marketing and Social Media courses if you need help to make Social Media work for you.
Are you a Digital Marketeer? What do you think - Success or Fail? Leave a comment below :)
Heather Buckley
21 Sep 2012
The marketing department at Waitrose became a little red faced this week after a Twitter marketing stunt turned viral but not quite the way they had planned.
Users were invited to compete the tweet “I shop at Waitrose because…” using the hashtag #WaitroseReasons.
You can read some of the responses below if you missed them this week. Instead of helping with the companies recent campaign to to portray itself as an affordable option, it did the opposite, with most responses ridiculing the chains middle-class, upmarket clientèle.
The moral of the story - Have a well planned out Social Media Strategy and be careful what you tweet for.
Look at our Content Marketing and Social Media courses if you need help to make Social Media work for you.
Are you a Digital Marketeer? What do you think - Success or Fail? Leave a comment below :)
Heather Buckley
21 Sep 2012
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Today we're at the 2nd BrightonSEO of 2012, blogging on all the topics that interest us! First up we had a great talk from Dave Trott, but not before an opening video from Professor Puppet followed by a dancing Panda and Penguin (Kelvin was the penguin). Here's a picture of Kelvin - Post Penguin. I'll admit that we were dreading the day being about link building, keywords and lots of boring SEO stuff that doesn't really mean anything anymore. Instead, Dave Trott of CSTTG set the tone for the morning sessions - SEOs need to start learning from marketers and from other disciplines. Stop the silos, stop the SEO church (term used by Anthony Mayfield in the second talk) and start thinking about consumers, brand, business and taking tips from marketing tactics that have worked long before search engines existed. |
Funnily enough, Dave only learned what SEO was 5 minutes before he was due to speak, thinking it was the name of an organisation! But as he said, SEO is about beating your competitors, just like any other business.
“Whatever you do, you need to stand out."
The focus of Dave Trott's talk was how to separate ourselves from our competitors so you stand out from the crowd and don't get ignored.
Creativity
Creativity is the new buzzword – from creative thinking to creative football managers. But does anybody know what it actually means?
Dave Trott - BrightonSEO
Pure creativity and applied creativity are different. Pure creativity is what you find in art galleries: it doesn't do anything, but takes you forward in your thinking.
Then along come designers/ media who take that pure creativity and turn it into applied creativity. This is the wrong way round, and marketers should instead adopt the Bauhaus method of form over function.
90% of Marketing is Ignored
Apparently, 18 billion was spent on marketing last year but 90% wasn’t noticed, the same goes for SEO. So how do you get noticed?
Craig Charley
14 Sep 2012
|
Today we're at the 2nd BrightonSEO of 2012, blogging on all the topics that interest us! First up we had a great talk from Dave Trott, but not before an opening video from Professor Puppet followed by a dancing Panda and Penguin (Kelvin was the penguin). Here's a picture of Kelvin - Post Penguin. I'll admit that we were dreading the day being about link building, keywords and lots of boring SEO stuff that doesn't really mean anything anymore. Instead, Dave Trott of CSTTG set the tone for the morning sessions - SEOs need to start learning from marketers and from other disciplines. Stop the silos, stop the SEO church (term used by Anthony Mayfield in the second talk) and start thinking about consumers, brand, business and taking tips from marketing tactics that have worked long before search engines existed. |
Funnily enough, Dave only learned what SEO was 5 minutes before he was due to speak, thinking it was the name of an organisation! But as he said, SEO is about beating your competitors, just like any other business.
“Whatever you do, you need to stand out."
The focus of Dave Trott's talk was how to separate ourselves from our competitors so you stand out from the crowd and don't get ignored.
Creativity
Creativity is the new buzzword – from creative thinking to creative football managers. But does anybody know what it actually means?
Dave Trott - BrightonSEO
Pure creativity and applied creativity are different. Pure creativity is what you find in art galleries: it doesn't do anything, but takes you forward in your thinking.
Then along come designers/ media who take that pure creativity and turn it into applied creativity. This is the wrong way round, and marketers should instead adopt the Bauhaus method of form over function.
90% of Marketing is Ignored
Apparently, 18 billion was spent on marketing last year but 90% wasn’t noticed, the same goes for SEO. So how do you get noticed?
Craig Charley
14 Sep 2012
Last year we wrote our SEO Glossary, which covered all the important terms you need to know when running an SEO campaign. In that glossary we mentioned that PPC (Pay Per Click) is "where digital advertisers pay for their web pages to appear in a prominent place on a SERP for targeted keywords. Advertisers pay every time a user clicks."
Now that our Google AdWords course has been firmly established alongside our SEO training, we think it’s time to provide a glossary for Paid Search as well! After all, studies show that clicks on Google Ads are nearly double organic clicks for searches with high commercial intent (this post on Search Engine Land has more to explain the significance of this).
Glossary of AdWords Terms
A/B Testing
Once visitors have clicked on your Ad, A/B testing means taking them to different versions of your landing page to see how their behaviour differs.
Aaron Charlie
26 Jul 2012
Last year we wrote our SEO Glossary, which covered all the important terms you need to know when running an SEO campaign. In that glossary we mentioned that PPC (Pay Per Click) is "where digital advertisers pay for their web pages to appear in a prominent place on a SERP for targeted keywords. Advertisers pay every time a user clicks."
Now that our Google AdWords course has been firmly established alongside our SEO training, we think it’s time to provide a glossary for Paid Search as well! After all, studies show that clicks on Google Ads are nearly double organic clicks for searches with high commercial intent (this post on Search Engine Land has more to explain the significance of this).
Glossary of AdWords Terms
A/B Testing
Once visitors have clicked on your Ad, A/B testing means taking them to different versions of your landing page to see how their behaviour differs.
Aaron Charlie
26 Jul 2012
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