UPDATE JULY 2014: Google has now withdrawn authorship photos from SERPs. We still recommend implementing authorship as results will still have a byline and your content will rank better for your Google+ connections.

Possible name for Author Rank update in 2013: Shakespeare Panda

Two years ago, after attending a much smaller BrightonSEO, we wrote a post about the death of journalism. Now in 2012, at a much bigger BrightonSEO, James Carson believes it is rising from the grave to take back the internet from anonymous personas.

The importance of authorship on the internet was a hot topic on Friday. As well as James Carson’s excellent 20x20 presentation 'I Believe that Authors are The Future', it also came up in a number of the other talks and prompted some follow up discussion on Twitter and on blogs. Coincidently a blog post on authorship appeared on SEOmoz two days later.

Make sure you've read our other write ups of BrightonSEO including the 'Ask the Engines' panel, morning session, afternoon session and 20x20 talks.

The meat of James’ talk was that authorship will be important for SEO in the future as search engines look to find a suitable replacement for link ranking factors that have become skewed thanks to paid link building, link spam and the ongoing pursuit of SEOs to gain more and higher authority links to boost their rankings. Even social ranking factors aren’t that reliable due to paid followers and shares.

UPDATE JULY 2014: Google has now withdrawn authorship photos from SERPs. We still recommend implementing authorship as results will still have a byline and your content will rank better for your Google+ connections.

Possible name for Author Rank update in 2013: Shakespeare Panda

Two years ago, after attending a much smaller BrightonSEO, we wrote a post about the death of journalism. Now in 2012, at a much bigger BrightonSEO, James Carson believes it is rising from the grave to take back the internet from anonymous personas.

The importance of authorship on the internet was a hot topic on Friday. As well as James Carson’s excellent 20x20 presentation 'I Believe that Authors are The Future', it also came up in a number of the other talks and prompted some follow up discussion on Twitter and on blogs. Coincidently a blog post on authorship appeared on SEOmoz two days later.

Make sure you've read our other write ups of BrightonSEO including the 'Ask the Engines' panel, morning session, afternoon session and 20x20 talks.

The meat of James’ talk was that authorship will be important for SEO in the future as search engines look to find a suitable replacement for link ranking factors that have become skewed thanks to paid link building, link spam and the ongoing pursuit of SEOs to gain more and higher authority links to boost their rankings. Even social ranking factors aren’t that reliable due to paid followers and shares.

In this first session of the brilliant Brighton SEO, we were lucky enough to get the opportunity to hear some ex-Google employees answer questions posed by the audience.

The three ex-employees all come from the Search Quality team of Google: Fili Wiese, Jonas Weber and Alfredo Pulvirenti.

Hearing details about Google's processes straight from the horse's mouth is like gold-dust to SEOs but for an up-to-date understanding of the direction that the industry is headed, you can't beat our Mobile SEO Course!

Google Team Structure

First up they were asked about the structure of the teams at Google.

The teams are split into algorithmic and manual search engineers. The algorithmic side take a big-picture approach while the manual side (in which our ex-Googlers were working) take a more detailed and case-specific approach.

In this first session of the brilliant Brighton SEO, we were lucky enough to get the opportunity to hear some ex-Google employees answer questions posed by the audience.

The three ex-employees all come from the Search Quality team of Google: Fili Wiese, Jonas Weber and Alfredo Pulvirenti.

Hearing details about Google's processes straight from the horse's mouth is like gold-dust to SEOs but for an up-to-date understanding of the direction that the industry is headed, you can't beat our Mobile SEO Course!

Google Team Structure

First up they were asked about the structure of the teams at Google.

The teams are split into algorithmic and manual search engineers. The algorithmic side take a big-picture approach while the manual side (in which our ex-Googlers were working) take a more detailed and case-specific approach.

We are delighted to announce that we have expanded further across the United Kingdom to ensure that we can cover all your training requirements in your local area!

Some of our New Locations:

• Manchester
• Birmingham
• Bristol
• Edinburgh
• Dublin
• Milton Keynes

To see the full list of locations please visit the link below:

Training Locations

We are delighted to announce that we have expanded further across the United Kingdom to ensure that we can cover all your training requirements in your local area!

Some of our New Locations:

• Manchester
• Birmingham
• Bristol
• Edinburgh
• Dublin
• Milton Keynes

To see the full list of locations please visit the link below:

Training Locations