Using the hashtag to Tweet? Don't miss our Ultimate Guide to Social Media! We also run social media workshops in Brighton for budding social media marketers.

It's really annoying that many Apple keyboards don't have a hashtag, especially when you tweet a lot! If like me you are tired of Googling it every time you need to find it, or cutting and pasting an existing hashtag, I suggest sticking a post-it note on your Mac or printing our handy graphic.

Where is the Hashtag on my Apple Mac keyboard?

# = Alt + 3
€ = Alt + 2
© = Alt + G
• = Alt + 8

WAIT! Don't go away I've written a really simple and short tutorial on turning on your Special Character Viewer on Mac so even when you forget your keyboard shortcuts you can still find those elusive symbols easily. Also it's the only simple way of typing a % on a Mac.

All of you lovely Mac users may be interested in our training courses such as Google Analytics Training and SEO Training. Both are part of our SEO, Social Media and Internet Marketing Pick 'n' Mix training deal:

Assuming you're looking for the hashtag because you want to send a Tweet, you probably use other social media networks! Why not pimp your Google+ profile and customise your Facebook Timeline cover photo for eye catching results!

Using the hashtag to Tweet? Don't miss our Ultimate Guide to Social Media! We also run social media workshops in Brighton for budding social media marketers.

It's really annoying that many Apple keyboards don't have a hashtag, especially when you tweet a lot! If like me you are tired of Googling it every time you need to find it, or cutting and pasting an existing hashtag, I suggest sticking a post-it note on your Mac or printing our handy graphic.

Where is the Hashtag on my Apple Mac keyboard?

# = Alt + 3
€ = Alt + 2
© = Alt + G
• = Alt + 8

WAIT! Don't go away I've written a really simple and short tutorial on turning on your Special Character Viewer on Mac so even when you forget your keyboard shortcuts you can still find those elusive symbols easily. Also it's the only simple way of typing a % on a Mac.

All of you lovely Mac users may be interested in our training courses such as Google Analytics Training and SEO Training. Both are part of our SEO, Social Media and Internet Marketing Pick 'n' Mix training deal:

Assuming you're looking for the hashtag because you want to send a Tweet, you probably use other social media networks! Why not pimp your Google+ profile and customise your Facebook Timeline cover photo for eye catching results!

BrightonSEO usually ends with a 'Lightning Talks' session but this year Kelvin switched up the format and introduced a 'Greatest Tips Session'.

The idea: every speaker from the day shares their top actionable SEO tip that attendees can start using when back in the office on Monday morning. We particularly liked the idea because it meant a chance to catch tips from speakers which we'd missed on the day.

We came away with 21 fantastic tips which we couldn't help but share with those who couldn't make it on Friday.

You can watch the full video, skim through the quick tips, or read the full transcript with our thoughts below.

BrightonSEO usually ends with a 'Lightning Talks' session but this year Kelvin switched up the format and introduced a 'Greatest Tips Session'.

The idea: every speaker from the day shares their top actionable SEO tip that attendees can start using when back in the office on Monday morning. We particularly liked the idea because it meant a chance to catch tips from speakers which we'd missed on the day.

We came away with 21 fantastic tips which we couldn't help but share with those who couldn't make it on Friday.

You can watch the full video, skim through the quick tips, or read the full transcript with our thoughts below.

The psychology of social proof gives marketers an incredible tool for increasing the reach of their content.

We are influenced and we influence others based on the groups we identify with and the content we share online.

Digital marketing can tap into that mentality to increase inbound traffic and drive conversions; Social Influence Marketing.

The theory of social influence is excellently explained by Victor Yocco for Smashing Magazine in his article 'Social Influence: Incorporating Social Identity Theory Into Design'.

I recommend reading Victor's post first to understand the theory behind social identity and then come back to find out more about how you can apply it to your own site.

Victor sees great opportunity for designers to enhance websites and products by using social identity theory in the way that Nike has built an entire network around Nike+.

You don't have to build your own social network from scratch to take advantage of social identity theory. It can be as simple as adding sharing buttons to your site.

Social Influence Marketing is simply the use of social signals to increase online reach and improve conversion rates.

Not sure where to start with social media? Create your own effective strategy with Social Media training, part of our comprehensive Digital Marketing training package. It will really help you to improve your outreach skills so that you can start working on social influence marketing!

I believe there are three main social signals to identify; everyone, friends and celebrities.

The psychology of social proof gives marketers an incredible tool for increasing the reach of their content.

We are influenced and we influence others based on the groups we identify with and the content we share online.

Digital marketing can tap into that mentality to increase inbound traffic and drive conversions; Social Influence Marketing.

The theory of social influence is excellently explained by Victor Yocco for Smashing Magazine in his article 'Social Influence: Incorporating Social Identity Theory Into Design'.

I recommend reading Victor's post first to understand the theory behind social identity and then come back to find out more about how you can apply it to your own site.

Victor sees great opportunity for designers to enhance websites and products by using social identity theory in the way that Nike has built an entire network around Nike+.

You don't have to build your own social network from scratch to take advantage of social identity theory. It can be as simple as adding sharing buttons to your site.

Social Influence Marketing is simply the use of social signals to increase online reach and improve conversion rates.

Not sure where to start with social media? Create your own effective strategy with Social Media training, part of our comprehensive Digital Marketing training package. It will really help you to improve your outreach skills so that you can start working on social influence marketing!

I believe there are three main social signals to identify; everyone, friends and celebrities.

New SEO Course - Advanced SEO Training for Managers. The best SEO course you'll attend in 2014.

Could your business survive a manual or algorithmic Google penalty? That's the most important question for SEOs in 2014.

Over the past two years we have seen the number and frequency of algorithm updates and manual penalties increase as Google's Webmaster Spam team gets better at identifying tactics. This only looks set to continue over the next two years.

So how can you adjust your tactics to get results without risking everything?*

In this post I'm going to run through an SEO strategy that meets Google's Webmaster Guidelines, takes advantage of new and developing technologies and diversifies your traffic sources so that you're not so heavily reliant on Google search traffic.

If you're completely stuck with SEO or unsure you're going about it the right way then you can learn everything in this post on our hands-on, workshop-style SEO training courses.

I've included tips for content, link building, technical, offline, local, social and mobile considerations to create an overall picture of what search engines see as a 'good' site and help you give your SEO strategy a makeover for 2014.

New SEO Course - Advanced SEO Training for Managers. The best SEO course you'll attend in 2014.

Could your business survive a manual or algorithmic Google penalty? That's the most important question for SEOs in 2014.

Over the past two years we have seen the number and frequency of algorithm updates and manual penalties increase as Google's Webmaster Spam team gets better at identifying tactics. This only looks set to continue over the next two years.

So how can you adjust your tactics to get results without risking everything?*

In this post I'm going to run through an SEO strategy that meets Google's Webmaster Guidelines, takes advantage of new and developing technologies and diversifies your traffic sources so that you're not so heavily reliant on Google search traffic.

If you're completely stuck with SEO or unsure you're going about it the right way then you can learn everything in this post on our hands-on, workshop-style SEO training courses.

I've included tips for content, link building, technical, offline, local, social and mobile considerations to create an overall picture of what search engines see as a 'good' site and help you give your SEO strategy a makeover for 2014.