If you aren’t having sleepless nights over the absurdities of the Polygonal Lasso tool then you’re missing out on modern marketing’s favourite tool.

Photoshop is like skydiving. At first it’s terrifying. Many spend their wholes lives without having done it. Most are too timid to commit to the climb. But minutes in, as you reach the peak of your ascent you feel like you’re flying…

Wait a minute. You are flying? It feels unnatural, you’re in uncharted territory. One glance over the edge and your world as you know it comes crashing down. Chaos, anarchy…elation? The void of uncertainty is overwhelming, there's so much you never knew...

Touchdown. You’ve just had the most incredible marketing revelation of your life; you’re dying to try it again. Soon you’ll be so obsessed with swatches and layers that you’ll find yourself convincing your first born to stop eating play-doh and start designing his graphics in-house. Why can’t everyone else see that smart objects are the best thing since sliced bread?

Have I ever been skydiving? Perhaps not.

Is Photoshop really the best thing since sliced bread? Undeniably.

Is there a company that can provide a quality two-day Photoshop Training course, preferably in the centre of Brighton?

Keep reading and find the six Photoshop techniques every marketer needs to know.

The marketing department at Waitrose became a little red faced this week after a Twitter marketing stunt turned viral but not quite the way they had planned.

Users were invited to compete the tweet “I shop at Waitrose because…” using the hashtag #WaitroseReasons.

You can read some of the responses below if you missed them this week. Instead of helping with the companies recent campaign to  to portray itself as an affordable option, it did the opposite, with most responses ridiculing the chains middle-class, upmarket clientèle.

The moral of the story - Have a well planned out Social Media Strategy and be careful what you tweet for.

Look at our Content Marketing and Social Media courses if you need help to make Social Media work for you.

Are you a Digital Marketeer? What do you think - Success or Fail? Leave a comment below :)

Using the hashtag to Tweet? Don't miss our Ultimate Guide to Social Media! We also run social media workshops in Brighton for budding social media marketers.

It's really annoying that many Apple keyboards don't have a hashtag, especially when you tweet a lot! If like me you are tired of Googling it every time you need to find it, or cutting and pasting an existing hashtag, I suggest sticking a post-it note on your Mac or printing our handy graphic.

Where is the Hashtag on my Apple Mac keyboard?

# = Alt + 3
€ = Alt + 2
© = Alt + G
• = Alt + 8

WAIT! Don't go away I've written a really simple and short tutorial on turning on your Special Character Viewer on Mac so even when you forget your keyboard shortcuts you can still find those elusive symbols easily. Also it's the only simple way of typing a % on a Mac.

All of you lovely Mac users may be interested in our training courses such as Google Analytics Training and SEO Training. Both are part of our SEO, Social Media and Internet Marketing Pick 'n' Mix training deal:

Assuming you're looking for the hashtag because you want to send a Tweet, you probably use other social media networks! Why not pimp your Google+ profile and customise your Facebook Timeline cover photo for eye catching results!

Canva is a free, browser based design tool. Canva's rapid expansion from 500,000 total designs in 2014 to 3.2 million a month gives you some sort of hint at it's serious potential. With the recent addition of ‘infographics’, Canva now does absolutely everything I need it to. There's even an iPad compatible app.

Canva is simple, intuitive and easily the best free design software available today. If the tutorial isn’t enough to get you acquainted then be sure to head over to the Design School

I’ve been using Canva for a good few months now, in fact, it was recommended to me by our very own Social Media course trainer. Shameless plug aside, lets's move onto what makes Canva so good.

Signing up requires an email address and password - nothing revolutionary.

Canva is a free, browser based design tool. Canva's rapid expansion from 500,000 total designs in 2014 to 3.2 million a month gives you some sort of hint at it's serious potential. With the recent addition of ‘infographics’, Canva now does absolutely everything I need it to. There's even an iPad compatible app.

Canva is simple, intuitive and easily the best free design software available today. If the tutorial isn’t enough to get you acquainted then be sure to head over to the Design School

I’ve been using Canva for a good few months now, in fact, it was recommended to me by our very own Social Media course trainer. Shameless plug aside, lets's move onto what makes Canva so good.

Signing up requires an email address and password - nothing revolutionary.

Is this the end of click-bait? Facebook has announced changes to the News Feed that should reduce the amount of click-bait headlines and improve user experience. What effect does this have on Facebook page owners?

Firstly, here's how Facebook is going to decide which posts are click-bait:

• Short clicks - a user clicks on a link and then quickly clicks back to Facebook. This indicates that the content did not match the headline. In reverse, the longer someone spends on a link, the more useful it will look to Facebook.
• Engagement - links that receive a lot of clicks but very few shares and likes will also be flagged as click-bait as it shows that the link was not valuable enough to earn a recommendation.

Is this the end of click-bait? Facebook has announced changes to the News Feed that should reduce the amount of click-bait headlines and improve user experience. What effect does this have on Facebook page owners?

Firstly, here's how Facebook is going to decide which posts are click-bait:

• Short clicks - a user clicks on a link and then quickly clicks back to Facebook. This indicates that the content did not match the headline. In reverse, the longer someone spends on a link, the more useful it will look to Facebook.
• Engagement - links that receive a lot of clicks but very few shares and likes will also be flagged as click-bait as it shows that the link was not valuable enough to earn a recommendation.

Get hands-on with Webmaster Tools on our brand new advanced SEO Strategy Training course- the most up to date course on the market.

Google Webmaster Tools is an incredible tool for running health checks, monitoring your site's progress or uncovering the source of a problem. It's also an essential SEO tool.

If you're not familiar with Webmaster Tools or you haven't been keeping up with the latest changes & additions then we are here to help.

Learn about every feature of Google WMT and find out how you can use it for quick and long term SEO wins.

If you want to get hands-on with Webmaster Tools then come down to Brighton for our 1-day SEO course which will give you hands-on experience using WMT for SEO. We are always updating our SEO courses with the latest trends and best practices. If you're more interested in the analytics side of Webmaster Tools then we also recommend our 1 day Google Analytics or Advanced Google Analytics course.

I've thrown in a lot of tips along the way based on our experiences at Silicon Beach so you will have some good ideas to use Webmaster Tools to improve your site's performance.

Let's start from the top...