Facebook has rolled out the new page design for the majority of business pages.

If you haven't already updated, then your page is currently in what I like to call 'limbo'.

The new design is visible to page admins, but not to fans or anyone else dropping by your page until you click the 'Update' button.

The update button is found on the new fixed admin frame to the right of 'Settings'.

If you're managing your page and still seeing the old layout then don't worry, there is a chance that all pages are getting the upgrade by June 6th.

Don't be confused when you update, read through my tips and find out what you need to know about the new Facebook Business Pages.

Find out how to get more out of your social media presence, including Facebook, with our two day Social Media course and see results within weeks.

Facebook has rolled out the new page design for the majority of business pages.

If you haven't already updated, then your page is currently in what I like to call 'limbo'.

The new design is visible to page admins, but not to fans or anyone else dropping by your page until you click the 'Update' button.

The update button is found on the new fixed admin frame to the right of 'Settings'.

If you're managing your page and still seeing the old layout then don't worry, there is a chance that all pages are getting the upgrade by June 6th.

Don't be confused when you update, read through my tips and find out what you need to know about the new Facebook Business Pages.

Find out how to get more out of your social media presence, including Facebook, with our two day Social Media course and see results within weeks.

If you write for both a personal and a business blog you need to tailor your approach to suit a different audience or you'll risk losing readers.

If you find yourself writing about your cat's almost human-like facial expressions on your tech business blog more often than you find yourself writing about Apple or Facebook, you ought to read on.

Blogging is an important part of a broader SEO strategy which is why Blogging and Content Marketing Training is included as one of our SEO Training Courses.

These are the main differences between the two styles of blogging and why they are important to remember. Of course there are always exceptions to the rule. If your tech blog readers  like cats then you might be on to a winner.

If you write for both a personal and a business blog you need to tailor your approach to suit a different audience or you'll risk losing readers.

If you find yourself writing about your cat's almost human-like facial expressions on your tech business blog more often than you find yourself writing about Apple or Facebook, you ought to read on.

Blogging is an important part of a broader SEO strategy which is why Blogging and Content Marketing Training is included as one of our SEO Training Courses.

These are the main differences between the two styles of blogging and why they are important to remember. Of course there are always exceptions to the rule. If your tech blog readers  like cats then you might be on to a winner.

We always look forward to the panel debates at BrightonSEO as the discussion is more open. It's even better when they involve ex-members of the Google Search Quality team (and a "former" spammer).

Moderated by theMediaFlow's Nichola Stott, this year's panel included Fili Wiese and Kaspar Szymanski, both ex-Google turned SEO Consultant, and Gareth Hoyle, representing LinkRisk.

Key Takeaways

• You cannot recover from a penalty with just a disavow file, you have to do link removal
• Google is using the disavow tool to crowdsource bad links/domains
• A bad link is any link "made for SEO"
• Link building is fine, as long as you build for traffic
• Google can tell if a link is getting clicked or not
• Negative SEO is far less common that it is talked about, it is usually a spam attack or result of miscommunication
• Sites hit by negative SEO are never clean to start with
• There are hundreds of reasons that your site might drop in Google, not always a penalty, so do discovery on your own site, don't look for answers on the internet
• Google focus on users, not SEOs/webmasters, so there is always going to be collateral damage
• You can't recover from a penalty and then delete your disavow file, Google keeps track of everything and will find out
• Second penalties are much harder to recover from that first ones

We always look forward to the panel debates at BrightonSEO as the discussion is more open. It's even better when they involve ex-members of the Google Search Quality team (and a "former" spammer).

Moderated by theMediaFlow's Nichola Stott, this year's panel included Fili Wiese and Kaspar Szymanski, both ex-Google turned SEO Consultant, and Gareth Hoyle, representing LinkRisk.

Key Takeaways

• You cannot recover from a penalty with just a disavow file, you have to do link removal
• Google is using the disavow tool to crowdsource bad links/domains
• A bad link is any link "made for SEO"
• Link building is fine, as long as you build for traffic
• Google can tell if a link is getting clicked or not
• Negative SEO is far less common that it is talked about, it is usually a spam attack or result of miscommunication
• Sites hit by negative SEO are never clean to start with
• There are hundreds of reasons that your site might drop in Google, not always a penalty, so do discovery on your own site, don't look for answers on the internet
• Google focus on users, not SEOs/webmasters, so there is always going to be collateral damage
• You can't recover from a penalty and then delete your disavow file, Google keeps track of everything and will find out
• Second penalties are much harder to recover from that first ones

We cover a variety of Social Media strategies in SEO Training, you can also learn more about online marketing on our Google Analytics courses in Brighton, Sussex.

Well, there has been a lot of fuss about Abs Man, Hunky Guy Old Spice man, and I can understand why. It has caused such a stir that I wrote about it earlier today. But wait there's more to this viral campaign that meets the eye.

In just a few short weeks the campaign can claim

• Nearly 90,000 followers on Twitter, including a host of celebrities.
• 100 million views and 100,000 subscribers on YouTube
• 666,000 fans on Facebook

So it's a great success yes? Well yes if your goal is to increase brand awareness, to put yourselves on the Facebook Map or become king of the twittersphere. But what about sales? What if your goal is to increase sales? What about your ROI?  These questions arrived in our comment box soon after posting - thanks Nicholas Butler for making me think and have to write a follow up!

Today, news breaks that Old Spice sales have dropped 7% since the campaign started and critics are out in force talking about how viral marketing doesn't equate to sales.

So before you invest in a massive marketing campaign you or your agency should be asking what your end goals are. The fact is, the highest ROI campaigns may not use Twitter, Facebook or hunky guys. It is important to have clear goals in order before you start a campaign. If the Old Spice wanted a campaign to increase the online buzz increase brand awareness, gain thousands of fans, build a network of advocates and reach a new audience with its product, while being brilliantly entertaining, then the campaign was an overwhelming success. If the goal was to increase sales then the campaign failed.

It would be interesting to know if sales would increase if the product itself were sexy Food for thought.

We cover a variety of Social Media strategies in SEO Training, you can also learn more about online marketing on our Google Analytics courses in Brighton, Sussex.

Well, there has been a lot of fuss about Abs Man, Hunky Guy Old Spice man, and I can understand why. It has caused such a stir that I wrote about it earlier today. But wait there's more to this viral campaign that meets the eye.

In just a few short weeks the campaign can claim

• Nearly 90,000 followers on Twitter, including a host of celebrities.
• 100 million views and 100,000 subscribers on YouTube
• 666,000 fans on Facebook

So it's a great success yes? Well yes if your goal is to increase brand awareness, to put yourselves on the Facebook Map or become king of the twittersphere. But what about sales? What if your goal is to increase sales? What about your ROI?  These questions arrived in our comment box soon after posting - thanks Nicholas Butler for making me think and have to write a follow up!

Today, news breaks that Old Spice sales have dropped 7% since the campaign started and critics are out in force talking about how viral marketing doesn't equate to sales.

So before you invest in a massive marketing campaign you or your agency should be asking what your end goals are. The fact is, the highest ROI campaigns may not use Twitter, Facebook or hunky guys. It is important to have clear goals in order before you start a campaign. If the Old Spice wanted a campaign to increase the online buzz increase brand awareness, gain thousands of fans, build a network of advocates and reach a new audience with its product, while being brilliantly entertaining, then the campaign was an overwhelming success. If the goal was to increase sales then the campaign failed.

It would be interesting to know if sales would increase if the product itself were sexy Food for thought.